Priority’s Email Marketing Benchmark Study Digs Deep
Since we do a lot of our marketing work within the markets of healthcare and financial services, those clients are always interested in gaining our insights on what others in their industry are doing, or how their campaign stacks up to the rest of the pack. Because of this need for benchmarking data, we thought it would be helpful to conduct a formal study of all our email marketing results from the past few years.
SEO Backlinking: The Backbone to an effective Search Engine Optimization Strategy
One critical aspect to maximizing your site’s effectiveness is search engine optimization (SEO). Search engine optimization affects virtually all aspects of online marketing for which you’re responsible. Therefore, it’s important that you understand arguably one of the most important factors that influence your search engine rankings – backlinks.
Content Marketing: Every Marketing Department is a News Room
Lately I’ve been hearing from Marketing Directors who comment how hard it is to “feed the beast” – a reference once used by newspapers and TV stations about the daily grind of cranking out news stories. Today, marketers are struggling to find good content for their Web sites, Twitter feeds, email and mobile campaigns.
Enough Small Talk: Let’s Try Speed Dating
Our white paper, “Engagement Marketing: Partnering with Your Customers for Success,” offers great insights and practical tips on how stay engaged with your customers. By now most marketers are appreciating the value of having conversations with customers and prospects, and like any healthy relationship, it’s about having an open dialogue.
Examples of Healthcare – Social Media Guidelines, Policies, Rules, Restrictions, and Formalities
As corporations struggle with drawing the fine line between empowering and controlling their employees use of social media guidelines and polices have begun to surface everywhere. Below are a few examples from the healthcare industry. Have an example you want to share? We would love to add it our list. Simply post it below as a comment.
